VYRL Bhojpuri is Universal Music Group’s official Bhojpuri music label in India. VYRL’s artist-first approach has been responsible for creating a culture and category of non-film music in India. Bhojpuri market is one of the most vibrant and artist-focused market. Keeping VYRL’s core values at the heart, our endeavour will be to take Bhojpuri artists and music to the audiences across the globe.
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